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How Your Business Should Act Like a Snowflake
If someone walked up to you and said "you should make your business more like a snowflake" you'd probably think they were a little crazy. Do they think your business should be made from ice crystals? Be cold or melty? Fall from the sky? None of these seem like desirable business attributes.
But, there's one thing that each and every snowflake has that a small business should strive for - uniqueness. When the ice crystals that make up a snowflake all get together, they always assemble themselves in a new and different formation. Snowflakes always have a unique structure and a unique appearance.
Just like snowflakes, your business will have several different types of uniqueness. On the surface, you'll want your brand and marketing materials to look unique, so that when all of your materials go out, they can stand out from your competitions'. (To read the entire article click here)
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