Sales & Marketing Systems
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Small Business Marketing Bible
Instant Referral Systems
Do It Yourself TV Advertising
Give To Get Marketing
Make Money Online Offline
Follow-Up Marketing
Small Business - Big Profits
How To Play Business Golf
Business Outside The Box
Retail Image Workbook
Most Successful Sales Letter
Website Conversion Secrets
Find Rich Clients
Business Management Strategies
Business Marketing
Trade Show Secrets
The Perfect Sales Call
The Marketing Manual
Cost Effective Marketing
Free Advertising Academy
Writing A Winning Marketing Plan
Magnetic Marketing
Logo Mystique
Turn Eye Appeal To Buy Appeal
Profit Multiplier For Small Business
Claude Hopkins Advertising
Sell By Phone Or Direct Mail
Secret Marketing Strategies
Real Estate Power Tools
Referral Marketing
Video Marketing Success Secrets
25 Keys To Marketing
Sell In Any Real Estate Market
Customer Focus
Sell More And Faster
Strategic Plan For Business
Business Plan Marketing
Bizology
Increase Sales & Persuasion
The Lone CEO
How To Survive Business
Powerful & Effective Sales
Best Business Results Least Effort
Sales & Management
PR For Entrepreneurs
Golf Tournament Marketing
Lawn Care Business
Beauty Business Marketing
Carpet Cleaning Blueprint For Success
Business Mistake To Avoid
136 Ways To Market Small Businesses
 

Read Articles
•Start Your First Business in an Incubator!
•How to Start a Home Based Business Using a Business School in a Box
•Steps to Starting Your Business
•Business Credit: Why Small Business Owners Need Business Credit
•Boost Your Online Business With Effective Business Blogging
•Where To Get Money For A Franchise Idea
•7 Keys That Unlock the Door to your Success in a Business Opportunity
•8 Ways to Cut Card Acceptance Fees
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Facts & Tips
•Understand the competition. If you understand the other person’s point of view you can negotiate favorable deals. If you know what draws the person to a product or service you can market to them more effectively.

•65% of new business owners have previously worked in the same industry or occupation. Most have 12 years in the industry before venturing out on their own.

•32% of new start up owners are under 30 years old, 38% are 31 to 40 years old, 22% are 41 to 50 years of age and 8% are over 50

•32% of business owners come from firms with fewer than 10 employees.

•30% of business owners work at the business part time - fewer than 20 hours per week, while 28% work 40 hours. Another 33% spend more than 40 hours each week. 9% are not actively involved in business operations.

•49% of businesses operate from home.

•For loans from friends, put in writing and use virgin money to keep everything in order. Visit www.virginmoneyus.com to learn more. FREE payment calculators and other resources are available to help you choose the right loan for you.

Facts & Tips
•Want to save money on long distance calls worldwide. Check out Skype. For $30 a year you can make unlimited long distance calls to any cell phone or landline. International calls are also offered at a substantial savings. You can even get your own number and phone if desired. Call quality is awesome.

•Cost to start a new business is typically $10,000. Sources of financing include Personal Savings (73%), Loans & Lines of Credit (37%), Family & Friends (24%) and Credit Cards (21%). The average loan from Family & Friends is $18,000.

•10 years after an attempt to get started in business 37% have given up, 29% are still trying to get started and 34% are successful in launching the business.

•4 years after an entrepreneur is successful in launching the business 33% just give up, 17% were successful but go out of business and 50% are still in business. Meaning only 17% of businesses actually succeed long term.

•People who stick with it do have a 37% higher median income than wage earners and a
500% higher median net worth. The risks and effort can be worth the rewards financially. No wonder so many people want to try.

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Promote Yourself (Who Else Will?

•Cultivate relationships with other business professional who will refer others to you.

•People do business with someone they trust. Make a gesture of goodwill to others that will make them want to do business with you.

•Pass out your business cards at every given opportunity. Even the person you don’t think will do business with you may pass it on.

•Don’t pass an opportunity to tell others about your products or services, especially when they ask what you do. Don’t just say ‘I’m a CPA.’ A better answer is ‘I’m a CPA and I negotiate tax settlements with the IRS.’ If they ask what’s new, tell them.

•Don’t be afraid to ask good customers to tell others about you.

•Where do your potential customers congregate? A financial planner who specialized in retirement strategies took up ballroom dancing and found all manner of new business. Reach your target audience.

•Develop a symbiotic relationship with other business people. If you own a limousine service, run a promotion with your local tux shop or restaurant. You are not in competition, but your services compliment one another.

•Make a point to network with old contacts regularly.

•Say thank you when someone gives you a referral. A thank you card, a small freebie, a small gift or even lunch will go a long way to cement a relationship and bring more referrals your way.

•Help someone. You’ll be surprised how it will come back to you.

Facts & Tips
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DRIVE CONVERTING TRAFFIC
 TO YOUR WEBSITE
USEFUL TRAFFIC

Things To Expect When Starting A Business

•Research your business. You need to know as much about the business as possible. If you work in the industry currently, start asking questions of people in other departments to obtain an intensive outlook of every area required to be a success in the industry. Don’t assume you know all aspects of the business. Use resources like sba.gov or find an adviser/mentor at www.score.org where they offer free help for your business planning.

•Know your business location thoroughly. Ask questions. Will you rely on drop-in traffic? Is the location easily accessible to clients, customers and employees? Just because you will be in a high traffic area doesn’t mean it is convenient or will draw your clientele. What competing businesses are in the area. If there aren’t any, ask ‘why?’ Advisors always say it is location, location, location that determines success. Depending on your business, it may well be.

•Starting a business is hard work and requires capital. You should consider staying at your current employment until the business is self supportive. How will you support yourself and your family? In many cases you may want to have 12 to 24 months of living expenses, incidentals, plus operating costs set aside before you launch on you own. You may have to consider moonlighting at another job while you work to make your business a success.

•There will always be another expense or government hurdle or unexpected variable that will pop up. No matter how hard you plan, there is always something that will require your attention. Be flexible, creative and hands on.

•You need your family on board. Start up costs and time requirements will affect your family. Including them in the business operations will allow you to spend more time with them, but this is not the norm. Keep them apprised of your progress and make them a part of your success. You will need their support and understanding.

•Plan for health benefits, time off, vacations, family time, long nights, bookkeeping and other services you will need to perform yourself. As a new start up you will need to perform all of the tasks: advertising, sales, production, follow up, phones, shipping & delivery, accounting, taxes, budgeting and a host of other services. 

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